For many centuries fashion in Italy only existed on a local level, with a long legacy stretching back to the Middle Ages of different cities specialising in their own crafts, fabrics and luxury goods. The echoes of this system ran through to post Second World War when Italy first seriously entered the global fashion market. Among other city contenders, Florence was strong with businessman Giovanni Battista Giorgini assembled a series of then popular designers from across Italy, including Emilio Pucci and The Fontana Sisters, to put on fashion shows first at his own villa Torrigiani and then shortly after at the Sala Bianco in Palazzo Pitti.

Recently I watched a documentary called "Fashion Reimagined" in the cinema which follows a journey about creative director Amy Powney of the luxury fashion brand Mother of pearl. Her aim was to create  and present a fully sustainable collection called "No Frills" launching in 2018 and sustainable from field to finished garment to transform her entire business. This really inspired me and opened up my knowledge to the extremes of what it really takes to make a brand fully sustainable and make an impact. 

An innovation manager is responsible for managing a companies innovation strategies, introducing new ideas, developing organisational culture and communicating innovations within an organisation. They assess current processes of a company and look to implement new technological processes and develop new products and services to drive growth and establish a competitive advantage. This is a key role in a modern leadership models on ensuring that every part of the business operates at a consistently high level to disperse leadership responsibility throughout the organisation. 

A demographic is statistical data collected about the characteristics of a population, for example, age, gender, ethnicity and income etc. It is usually used to research a product or service and how well it is selling, who likes it and/or in what areas it is most popular. Data can be collected through methods such as sample surveys and questionnaires. 

Personally, at this stage in my career, I would be happy with any fashion industry related job in the future! So, this a little insight into some job roles within the industry I am most intrigued in. 

Fashion and film have always been closely connected. With fashion designers and businesses taking huge inspiration from what we see on our screens. The relationships between fashion and film have contributed to some of the most iconic scenes and outfits, making history. 

As consumers shift to more sustainable buying habits, the fashion industry has come under extreme pressure to offer eco-friendly alternatives to fast fashion. This introduced the rise of rental fashion websites/companies. Allowing a person to borrow clothes for a fixed amount of time, returning the items to the company once they’ve finished wearing them. 

Photographer - Bill Brandt 

Vivienne Westwood was a famous fashion designer most know for her provocative pieces. With her partner, Malcom McLaren, she extended the influence of the 1970s punk music movement into fashion.